Shifting Digital Marketing Landscape
W ith the increasingly networked global village, businesses are witnessing a dramatic shift in the way they promote their services and products. With greater internet penetration, mobile phones, and social networking sites, old channels of advertising have more and more taken a backseat and made room for leaner, quantifiable, and precise measures. Companies small and large are now outsourcing the job to professionals to take their strategies forward, and for business houses situated in eastern India have now placed considerable priority on finding a dependable Digital Advertisement Agency in Kolkata . Programmatic Advertising and Real-Time Bidding Online advertising involves programmatic advertising. It's a technology that uses automatic platforms and real-time bidding to buy digital ad space on many different platforms. It allows marketers to more effectively and efficiently target users which leads to a greater return on ad spend. With data analytics and machine learning, ...